Software for mobile detailers
Detail Near is the AI operating system built only for mobile detailers. Every night it finds the customers about to lapse, drafts the text in your voice, and books them into tomorrow's open slots. You wake up to a full van.
Built inside a real mobile detailing business in MetroWest Boston, operating since 2022, now our pilot tenant. Opening to a small group of founding detailers for 2026.
You stitched together a generic booking widget, a horizontal CRM that does not understand vehicles or routes, a spreadsheet, and an SMS tool you operate by hand. The customer who would have rebooked in August did not. You do not know why. You do not even know who.
Generic field service tools cannot tell a sedan from a Suburban. They sell you twenty seven features you will never use and skip the three you need.
A generic booking widget, a horizontal CRM that does not understand vehicles, a spreadsheet, SMS reminders you send by hand. It works until it does not. Then a customer slips through and you do not even know who.
Your routes are guesswork. Your retention is whoever happens to call back. The customer who would have rebooked in August did not, and nobody noticed.
The platform
Built only for detailers. AI in every decision. Live in sixty minutes.
A booking wizard that suggests slots based on your route for the day, your tier catalog, and the customer's last package. Three taps to a confirmed appointment.
How the wizard thinksEvery quote comes with a one line explanation: the size class, the tier, the route fit, the deal you held. The customer trusts the price because they see the reasoning.
Read sample rationalesNightly sweep over your customer base. Lapsed customers detected, SMS drafted in your voice, you approve and send. No retention manager required.
Inside the nightly sweepHow a day works
Seven touchpoints between you and the customer. The AI handles or drafts every one. You approve, you scale, you sleep.
Discover
Wash-ington answers on the site or by SMS.
7 chats/night
AI booking
Slots ranked by route fit. Price with rationale.
1.2s quote
Auto confirm
Calendar invite, customer email, customer SMS, team email.
4 sends/booking
Day before
Drafted SMS in your voice. Approved with one tap.
24h heads-up
Morning of
Live tracker link. Customer sees the van on the map.
live ETA
Service
Detailer PWA — checklist plus before and after photos.
photos every job
Retention loop
Nightly sweep. AI drafts the right SMS. You tap approve.
63% repeat
Operations
ZIP routing
18%
fewer dead miles per week
Detail Near groups bookings by ZIP cluster automatically. The pilot trimmed roughly 18 percent of round trip miles in the first sixty days.
Sells while you sleep
7 / 1.4
SMS chats overnight, booked
The SMS SDR reads replies, ranks slots by route fit, and books inside the customer's text inbox. You wake up to confirmed appointments.
One more job per day
3.4 jobs/day
+100% modeled capacity
Same van, the extra jobs already latent in your week. ZIP clustering plus the retention auto-loop are built to unlock that capacity. This is the model we design to, not a pilot result. At the pilot's average ticket, one recovered slot pays for the month.
Revenue offense
Per-customer cycle
Customer 41d · 68d · 142d
each customer on their own cycle, not a global ladder
Median interval, last tier, last package, ZIP. The score decides who hears from you tonight. The pilot's returning-customer demand, 63 percent of its bookings, runs on this.
Proximity broadcast
5-mi radius
one booking, every neighbor heard
When a customer at 01702 books, we draft a "we will be in your area" SMS to every customer within 5 miles. You approve. They book the same day. Routes pack tighter, revenue compounds.
Lead nurture
d3 · d7 · d14 · d30
email + SMS, four touches, one purpose
Every Wash-ington-captured email enters a four-touch lifecycle: SMS plus email plus content. They do not forget you because we do not let them. Each touch is queued for your approval, not auto-fired.
Retention and booking figures are from our pilot tenant in MetroWest Boston, operating since 2022. Capacity per day is the model we design to, not a measured result. Industry baselines are conservative.
Features
Booking, pricing, routing, retention, live tracking. Each one is a tab you can close in your other tools.
Booking
Three taps. ZIP, vehicle, tier, slot, paid. The AI suggests slots that fit the route you are already running, the package the customer ordered last time, and the pricing tier that actually applies to their car size.
Pricing
Every quote shows a one line explanation: the size class, the tier, the route fit, the deal you held. The customer trusts the number because they see the reasoning. You stop arguing about price.
Routing
Detail Near groups bookings by ZIP cluster automatically and shows you the dead miles you saved. The pilot trimmed roughly eighteen percent of round trip miles in the first sixty days just by accepting the suggested slots.
Retention
Generic retention is a calendar. Day 30, day 60, day 90, the same SMS to every customer. Detail Near builds a profile per customer instead. We measure the median interval between that customer's own bookings, the tier they actually buy, the vehicle on file, the ZIP they live in, and the click history we already have on them. The score that decides who hears from you tonight is built from the customer's own cycle, not from a global cadence ladder. The same profile decides what we ask them to book. The customer at Gold three times on a 41 day cadence gets a draft that proposes Gold again at the right week. The customer at Platinum Special twice on a luxury SUV gets a draft that proposes the next visit at the same tier, with the seasonal add-on the route is built around.
Tracking
Your team taps a link on the way to the appointment. The customer sees the van on a map. ETA updates every minute. No app to download, no number to call. The premium feel that makes them refer you.
Case study · Pilot tenant
Greater Boston MetroWest · operating since 2022
“Detail Near runs the booking, the route, the retention, and the SMS replies. We focus on the work in the driveway.”
Founder · US mobile car wash operator, MetroWest Boston
Bookings shipped
1,010
run through the platform
Returning
63%
of bookings from repeat customers
Onboarded
60 min
storefront live to first booking
Slot fill
0 hands
auto loop runs while you sleep
Same wallet, same calendar, same number. We integrate; we do not replace what already works.
Pricing
One plan, priced per van. Founding Detailer pricing is locked for twenty four months for the first fifteen US detailers. After that, transparent SaaS pricing set at signup.
First van, full platform, AI included. Each additional van $49. Unlimited users, no per booking fees.
Guarantee. The 90 day proof. If Detail Near has not booked you more revenue than it costs in your first ninety days, we refund every dollar you have paid.
Operators
Detail Near is in pilot. New tenant testimonials land here as crews go live.
“Over a thousand bookings run through the platform, and most of them come from customers who keep coming back. The platform tells me which one to text every morning. I tap approve. The phone rings.”
FAQ
Fifteen minute demo. No card. We bring numbers from detailers near you.
